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Industry briefing

Industry briefing: a dealer software breach claim, full dealer lots and Kia’s 2027 EV6 prices

Three stories that matter if you bought a car at a dealer recently, or plan to buy one before the end of the year.

By Badger team

Hackers claim they stole buyer data from dealer software VinSolutions

A newly active group calling itself Scarlett Group said last Friday that it had taken customer records from VinSolutions, the customer management software made by Cox Automotive and used by about 7,000 US dealerships, CBT News reports. The group claims the files include Social Security numbers, driver’s license numbers and credit applications. A dark web monitoring service called the claims unverified.

Cox says it detected “suspicious activity” on VinSolutions and contained it quickly. It believes a limited group of dealers was affected, is working with outside experts to find out what data was involved, and will notify affected parties directly. Cox has not confirmed what, if anything, was taken.

What it means for owners: if you financed or traded in a car at a US dealer, watch for a breach letter from the dealer or Cox. Until it is clear what happened, it is reasonable to check your credit reports and consider a credit freeze, which is free with each of the three bureaus. Be wary of calls or emails that mention your recent car purchase and ask for personal details.

New car lots are fuller: 82 days of supply

In its September inventory report, published October 15, Cox Automotive counted 2.80 million new vehicles for sale, enough for 82 days at the current sales pace, up from 75 days in August. The average listing price was $49,726. Supply is very uneven between brands: Toyota had only 35 days and Lexus 41, while Jeep had 169 and Ram 152.

Days of new vehicle supply by brand, September 2026days
Jeep: 169Jeep169 Ram: 152Ram152 Dodge: 149Dodge149 Buick: 124Buick124 GMC: 106GMC106 Ford: 101Ford101 Subaru: 59Subaru59 Honda: 48Honda48 Lexus: 41Lexus41 Toyota: 35Toyota35
Source: Cox Automotive, September 2026 new vehicle inventory, Oct 15, 2026
Show the data
BrandDays of supply
Jeep169
Ram152
Dodge149
Buick124
GMC106
Ford101
Subaru59
Honda48
Lexus41
Toyota35

What it means for owners: where a brand has months of stock, buyers have room to negotiate, especially on outgoing model years. Toyota and Lexus shoppers should expect little discounting. Cheaper cars are scarcer: vehicles under $30,000 had 63 days of supply against 111 days for those over $80,000. Count financing too when you compare offers; see the true cost of owning a car.

Kia keeps 2027 EV6 prices unchanged, from $37,900

Kia has priced the 2027 EV6, a carryover model, the same as the 2026 version, Electrek reports: from $37,900 before the $1,545 destination fee for the Light standard range (237 miles of range) up to $53,000 for the GT-Line AWD. The Light long range RWD costs $41,200 and is rated at 319 miles. Kia had already cut 2026 EV6 prices by $5,000 earlier this year. The smaller 2027 EV3 starts at $29,890.

What it means for owners: both cars have a built in NACS port, so they can use Tesla Superchargers without an adapter. The EV6 charges from 10% to 80% in about 18 minutes, the EV3 in about 30. Our guide on EV charging cost shows what a full charge costs at home and on the road.

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